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img.co.nzIntegrated Maintenance Group
(IMG) has expanded into the
mining and quarry sectors
after taking over Stevenson
Group’s engineering division,
SEL, in early February. IMG is
already working closely with
Stevenson Mining, providing
engineering support as a
subcontractor at the Rotowaro
mine near Huntly and aims to
generally become a big player
in the quarry and mining
engineering support market,
says managing director of IMG,
Bruce Bonner.
"Stevenson Group wanted to
divest their engineering
services division as it was not a
core business function and
IMG are in active growth and
diversi cation mode. I see this
as combining two good
companies to make one great
company. IMG has earned a
reputation for innovative
thinking and quality work for
our maintenance services to
the steel sector. We have since
diversi ed into the forestry
industry, and now the
acquisition of Stevenson
Engineering launches us into
the mining and aggregates
sector,” he explains.
Bruce says the business is
dealing in a very competitive
market with lean margins and
says the takeover bring
economies of scale.
Consolidation of premises,
including IMG’s exit from its
Wiri workshop with its high
overheads, has created further
e ciencies in the business.
“There are economies of
scale and in that light the
acquisition of SEL presents
further opportunities for
growth,” says Bruce, who has
come full circle as he started
his career at Stevenson
Engineering in Auckland as an
apprentice and grew through
the ranks until he became
general manager in the late
1990s. The Stevenson Group
now becomes an anchor client
of IMG, which will continue to
maintain and service the
Stevenson Group's mining and
quarrying heavy equipment.
Bruce says there are still some
‘old faces’ at SEL that he knew
back in his younger days while
working there. It is yet another
synergy between the two
businesses which are both
family owned:
“The long serving sta are a
testament to the family and
business ethos that Stevenson
Engineering and IMG have in
common. We remain a
privately-owned family
business, and we're growing
rapidly because our
philosophy is relationship
based in the way that we treat
our clients and our sta ,” he
says.
IMG general manager Andy
Skelton says Bruce has always
had a very strong passion for
heavy diesel and quarrying
and mining and you can tell
this when you are in his
company.
“Bruce is not a conventional
business owner, he’s very
entrepreneurial about
opportunities, and driving
those opportunities to provide
customer service and quality
service to the market so the
acquisition of SEL was a good
t for the business model and
future growth,” he says.
Because IMG is totally
independent it can supply an
independent service to the
market, without being aligned
to any particular brand or
supplier, says Andy who
considers this a key advantage
for clients. He believes the
enhanced engineering facility
now o ered will give the
company yet another angle
where it believes it can provide
a better service to the market.
With an eye to long-term
growth IMG is already
investing in its people.
“We got some great people
we’ve inherited from SEL with
good skills in engineering
maintenance. It has been a
market that has been
neglected over the past few
years in terms of apprentices
and recruitment of young
people and we have invested
in apprentices already. We
recognise, while we need some
short term strategies we also
need a long term strategy and
for us that’s about
apprentices.”
Based in Auckland, IMG is a
privately owned family
business with more than 20
years’ experience in the heavy
industrial sector. IMG provides
maintenance, capital projects,
fabrication and specialist
services to leading
manufacturing, commercial,
industrial and utility providers.
The company has grown
instantly by 30 percent with
the acquisition of SEL and the
intention is for IMG to be the
foremost company in the
heavy industry maintenance
and project space.
“By all accounts this growth
phase is not going to end
tomorrow,” says Andy, “and we
see opportunities both large
and small.”
IMG looks to increasemining pro le


